Most of us have seen some great initiatives go under never to come to life again and wondered why. Many a times it’s the perception more than than the product itself. The risk of this applying to automation tools in today’s day and age when everyone wants to be first on the digitisation path is high and the price to pay, heavy as we see examples of great automation tools which get a bad name in one company while thriving in another. This is often times because they were applied to sub-optimal processes (leading to sub-optimal outcomes and to make it worse – automated ones!). While there are several very credible set-ups that specialise in the automation space, there isnt enough focus on simplification before the automation – a space that we at ProKaizen are proud to be in as we help businesses get the first part of that automation journey right. A false perception of a well-meaning automation tool can be hard to shake off and we help with that by collaborating with the business to unleash the full power of its automation journey before it even starts !